The Ram Truck brand and Chris Stapleton have partnered to create a Ram “Traveller” truck, designed specifically by the 8x Grammy-winning artist in collaboration with the Ram Truck design team. The Country Music Hall of Fame and Museum hosted a conversation between Stapleton and Ram CEO Mike Koval on the creation of the truck earlier this week.
The “Traveller” truck features custom exterior and interior designs that nod to the vintage nature of Ram trucks from the 1970s and 1980s, as well as modern cues of today. On the exterior, styling stems from a Stapleton favorite, the 1979 Ram Palomino truck, with linen cream, radar red, bison brown and cashmere colors. Additionally, the Palomino’s iconic striped graphics are adapted to fit the more sculptural 2500 Heavy Duty body. The truck also features retro-inspired Turbo Fin 18-inch wheels, a bright chrome center cap, the “Traveller” badge and a multi-faceted, three-dimensional Ram hood ornament.
The interior features personal design details, unique colors, textures and materials that pay homage to Stapleton’s musical career while representing his individual style. A custom, monochromatic Bison Brown color is featured throughout the interior palette with a pop of buffalo plaid flannel material integrated into the headrests, which is identical to the jacket worn by Stapleton on the cover of his debut album, Traveller. Completing the design is a customized Stapleton signature inlaid into the wood of the instrument panel.
“Our relationship with Chris Stapleton is special because he is not just a partner, we consider him to be a friend. He represents our shared values of hard-work, determination, and perseverance,” notes Koval. “Our journey with Chris throughout his career is something we are extremely proud of and to see this Ram Truck collaboration come to fruition is an endeavor we will cherish for a long time.”
Built on the platform of the 2500 Heavy Duty, the creation of the truck honors the former collaborations between Ram and Stapleton, including the 2016 Ram Nation concert and instrument donation for students at Stapleton’s former high school in Paintsville, Kentucky; the multi-year campaign anchored by Stapleton’s custom rendition of “I’m a Ram;” and the Country Music Hall of Fame and Museum’s current exhibit, Chris Stapleton: Since 1978, presented by Ram Trucks.